Research and Policy

IAM RoadSmart makes a valuable contribution to the road risk debate. We produce a range of policy and research documents on topics key to the conversation. We inform and influence to ensure road safety remains a policy and investment priority.

IAM RoadSmart often gives evidence to governmental bodies, including the Transport Select Committee. Our staff also provide expertise on key committees at National Highways, Road Safety Scotland, Transport Focus and PACTS. We also contribute to the international road safety debate as members of the Federation Internationale de l'Automobile (FIA).



IAM RoadSmart Opinion Panel

We have invited a select group of IAM RoadSmart members to join the IAM RoadSmart Opinion Panel to take part in regular online surveys. You may have been invited to take part in a survey about Speed Limits, Motorcycle Air Vests, and Headlight Glare, at the end of which you would be invited to join the panel.

These surveys will be used to support IAM RoadSmart’s campaigns, press releases, research and discussions with Government. This is your chance to get your voice heard.

To ensure that the panel provides a representative voice, we have teamed up with Online95, an independent market research agency to provide valuable evidence and insight into what matters most to you.

Online95 abides by the UK Market Research Society's code of conduct and guidelines.

The Information Commissioners Office (ICO) is the UK's independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals. Online95 is registered with the ICO and comply with the principles of the General Data Protection Regulations (GDPR) (EU) 2018.

For more information about the IAM RoadSmart Opinion Panel please email:


Our eighth annual report on the opinions, attitudes and behaviour of British drivers, the Driving Safety Culture Survey shows that the main worries of British drivers have remained remarkably consistent over time – even during the recent pandemic. With 2000 respondents this is one of the biggest annual opinion surveys on road safety run in the UK.

Download our latest report See our research archive

Our Campaigns

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Drug-driving collisions and casualties have gone up by over 260% in 10 years, and convictions are increasing every year. The impact is devastating, and getting worse.

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Worrying results from our recent research show that the latest in-vehicle infotainment systems impair reactions times behind the wheel more than alcohol and cannabis use.

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Motorcycle Safety

We have launched a campaign, supported by organisations across the industry, to make the roads safer for motorcyclists - recognising them as vulnerable road users.

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IAM RoadSmart has calculated the true cost of your drink. Should it take you over the drink drive limit, the financial impact following a conviction could be as high as £70,000.

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Our Manifesto

You can read the latest IAM RoadSmart Manifesto here.

Our Policies

Current Policy Issues:

Research and Policy: Current Policy Issues

Mobile Phones and Driving
Safer Cycling
Smart Motorways

All IAM RoadSmart Policies:

Research and Policy: All Policies

20mph Limits
Drugs and Driving
Electric Vehicles
Intelligent Speed Adaptation
Mobile Phones and Driving
Motorway Services
Motorway Speed Limits
Older Drivers
Safer Cycling
Safer Road Design
Smart Motorways
Speed Cameras
The Drink-Drive Limit
Younger Drivers